So, you’ve been elbow-deep in buttercream, lovingly crafting cupcakes, brownies, and maybe the odd “just for fun” unicorn cake on a Tuesday night. You’re the go-to for every school bake sale, baby shower, and birthday bash, and while people love your bakes, you’re starting to wonder…

Can I actually make money from this?
Spoiler: You absolutely can. But it all starts with one big shift, thinking like a business, not a hobbyist.

Let’s Get One Thing Straight

Baking for fun and baking for profit are two very different vibes. One involves spontaneous scone sessions at 9pm. The other involves streamlined product ranges, cost-effective ingredient choices, and pricing that doesn’t make you cry into your apron.

If you're still baking every flavour under the sun "just in case someone asks" or saying yes to every order type "because it’s exposure" (ugh, gross), you’re not alone, but you are probably working for minimum wage or less.

Time to change that.

Streamlining Is Sexy (And Smart)

When you narrow down your offerings to what you actually want to be known for, what sells well, what photographs beautifully, and what you can price confidently, you start running a profitable baking business, not a stress-fuelled side hustle.

Here’s what streamlining your baking style does for you:

• Cuts your ingredient and supply costs (no more buying edible glitter for that one-off order)

• Makes you hella efficient (batch baking = time saved = profit made)

• Boosts your brand identity (you're no longer “that baker who does a bit of everything”)

• Gives you confidence to price properly (because you know your products inside out)

But... What If I Like Making Everything?

Look, I get it. Creativity is your jam. But being creative doesn’t mean being chaotic.

You can still experiment and have fun with new flavours or styles, but your core offer should be tight. Your signature bakes should be the ones that are:

• In demand

• Profitable

• Easy(ish) to make repeatedly

• Consistent in quality

Trust me, there’s nothing sexy about burnout. And overdelivering for underpriced orders is a one-way ticket to giving up your dream before it’s even begun.

You’re Allowed to Be a Boss

Let me say this louder for the bakers in the back: You’re allowed to build a profitable business from your kitchen table.

But first, you’ve got to ditch the hobbyist mindset. No more:

• Guessing your prices

• Taking “mates rates” orders

• Letting your baking run your life instead of fuel your goals

It’s time to boss up. And don’t worry, I’m not about to throw a spreadsheet at you and wish you luck.

Ready to Bake Like a Boss?

If you’re ready to stop winging it and start building a baking business that pays you properly for your time, talent and creativity… then you need to join my free masterclass:
🧁 Home Baker to Bake Boss

In just one hour, I’ll show you exactly how to streamline your bakes, price for profit, and start building a business that works around your life—not the other way around.

🎯 No jargon. No BS gatekeeping. Just real talk and smart strategy from someone who’s been in the mixing bowl trenches.

👉 Save your seat now — it’s free, but the clarity you’ll get is priceless.